Sunday, April 12, 2015

BEA Tips and Tricks: Part Two - Plotting and Planning - What to Bring

Updated for 2015!

Book Expo America is right around the corner! In an effort to get our team prepared for BEA (now that we have finally recovered from last year), I thought Avalon and I could share a few lessons learned as well as some tips for beginners to the event.
We will be posting in several parts in an effort to break down the mountains of information about the massive expo. Please feel free to hit us up in the comment section and we will be happy to answer your questions! Here we go...

Part Two: What to Bring

So, we know you have already read Part One: Getting Started and have registered for your BEA passes, right? Awesome! So, now, passes in hand, you're probably wondering: What the heck do I bring with me to BEA? What's allowed on the floor? What can't I live without? Is it wrong to hire five big strong men to carry all of my books for me?

(In reality, we know you are really wondering: Where is the scoop already? What authors are going to be there? Tell me everything right now, I have to meet Neal Patrick Harris and make him be my best friend!! Well, patience, Steph's Stackers...all will be revealed...)

 You can access your BEA Show Planner from these kiosks.

1. I'm Sexy and I Know It:
Okay, so, far be it for we here at Steph's Stacks to ask you to sacrifice fashion for function. However...In terms of packing your suitcase with cute outfits for your trip, please bear in mind the following things: You will be on your feet for about 10 hours straight - for three days... We know you can pimp those stilettoes like nobody's business at the club, but perhaps that's exactly what you should save them for - going out after BEA. So, with that and in mind there are perhaps two different styles of clothing you should consider for your trip:
A) Functional, comfortable (yet cute) clothes for BEA itself = layer tops, slacks and tennies or other SUPER comfortable shoes. (You don't have to look like your Grandma in a kitty cat sweatshirt with matching sweat pants and orthopedic shoes, but really take our advice on this comfort thing!)
With that in mind, however, you don't want to look like a total swamp rat either. It is a professional event. You, hopefully, will be meeting publicists, authors, and other industry professionals and you do want to make a good impression.
B) You are going be in NYC, after all, and as much as you might want to spend your time in your hotel room pouring over your stacks of new books, you should probably get out and see the sights a little! On that note, you might want to pack some going out clothes.
You might be surprised to learn that we are not 21 anymore (I know - shocking!- I promise we still act like we are, almost always) and it has been many a year since we have allowed our feet to hit the streets of NYC in a heel higher than 1".
NYC is a walking city. Yes, you might takes some cabs here and there, but mostly, you guessed it...walking. Just keep that in mind when selecting going out footware to match your ensemble. (Steph has been know to troll around in hideous shoes all day, just to put on her cute shoes once at her destination, just saying...)
Michelle would like to add that Steph has also been known to make horribly uncomfortable shoe choices for NYC and has had to make pit stops into shoe stores to buy appropriate shoes at ridiculous prices on more than one occasion.

Steph would like to say that Michelle has no photographic evidence of such shenenigan's and thusly cannot prove this slanderous allegation in court.
2. Rolling With the Homies:
Alright, so you might have heard that they give out a few free books at BEA.

You might be wondering how the heck you are going to haul all of these books around and unless you do hire five big guys to do it for you, you will need some assistance. On the first and second floors of the Javits, you will find a baggage check-in center. (If you get there early - the one by the Starbuck's is our personal fave.)

So, bring a large, empty rolling suitcase. Head to Baggage Check area. Check bag (Cash only and don't forget money for tip). Hold on to Bag Claim Ticket. Be nice to the ladies watching your bags, because they don't put up with guff and are quite efficient at what they do.

Our advice is to store a few bottled waters (or beverage of choice), some power bars (or snack of choice) in your suitcase to avoid paying Javits prices and to avoid standing in that insane line at the aforementioned Starbuck's.
Here's the scoop: as soon as you hit the show floor, publishers will be handing you tote bags (Honestly, you will have more tote bags than you will ever need by the end.) 
SIDENOTE regarding tote bags: We were coveting the McGraw Hill tote bag because it was big and red and it zipped up. They were only handing them out every hour or so, so we had to actually work a tote bag drop into our schedule to get them.

Well, be careful of what you wish for, because it never occurred to us that a tote might actually be too big! After filling this tote to the brim, our shoulders were completely dislocated.

Lesson learned: bigger is not always better. Pick your totes accordingly. (Michelle's fave and most-still-used-tote = DK  with a perfect size and zipper as well. Steph's = Little, Brown canvas tote is perfect for her frequent library runs.) get your tote bags (not too big, mind you) and fill them up. Then, periodically (when your shoulders can't take it anymore,) head down to the Baggage Check area to unload. Don't forget your Claim Ticket and be sure to check in with the ladies before you head behind the curtain to unload.
All items have to fit within your bag (nothing on top). If you are with other people and only one person is making the run, make sure you give your Claim Ticket to that person. They are very serious business about letting you sneak stuff into other people's bags (which should make you feel very secure about your stuff being safe). We certainly had no issues with thievery and got in trouble on more than one occasion for sharing bags without all of the Claim Tickets.
Then by the end of the day, you will have a beautifully organized and loaded up suitcase. At this point you can head straight to the Post Office to mail your books home (be sure to use Media Mail - so cheap!) or take them back to hug and fawn over and THEN ship them out Media Mail like Steph does every year...
**It's worth noting that FedEx offers a shipping option right in the Javits just outside of the main floor. Apparently, you can start a box and continue to load your books throughout the day, then ship at the end of the day. We didn't do this last year and don't intend to this year, so we can't advise you on this option. Some people swear by it, however, and if you have money to burn, you might want to check it out for convenience sake.
3. Large and In Charge:
The Javits Center is a black hole of battery energy sucking for some reason. Our phones were constantly roaming (if we had any service at all, sometimes) which caused our cells to drain almost instantly. American Express did have some charging stations set up that we would use throughout the day (and take a little break from the action, also). You might want to invest in a portable phone charger to pack with you for some extra juice. But, regardless, don't leave home without your phone charger!
4. Takin' Care of Business:
So, BEA is technically work and a business networking event (although it sure doesn't feel like work, it feel like a whole three days of awesome!). On that note, you are really missing out if you don't take the opportunity to meet fellow bloggers, and other industry professionals.
Cards: Part of Networking 101 is letting people know who you are, what you're about and where to find you. This can easily be accomplished by a small, yet effective, old-fashioned device called a business card. The first year, we used bookmarks (Ok, there was a shipping debacle that made us not have them for the first two days, long story but suffice it to say that we looked like amateur hot messes writing our web address on torn off pieces of our schedule, ugh.) Last year we used both bookmarks and business cards.
Pen & Card Organizer: For as many cards as you will be handing out, you will also be receiving them. So, make sure you have figured out a storage and organizing system for all of these cards. You will be meeting a TON of people, so, it might help to make a few notes on the back of each card to keep all of your new friends straight.
Something to hold your schedule: We will get to scheduling in Part Four: Scheduling and Scoop Sources. But the end result might be some sort of piece of paper that you have some crucial times scrawled on. You might need a thing to hold that scrap of paper.
This color-coded bad boy had to go somewhere!
5. Holding it Together:
It probably is not the most convenient thing to bring your ten gallon Coach purse to BEA, but where are you going to store everything? Michelle's bag of choice is a small knapsack (not the kind with the string-straps, lesson learned from last year after severing her shoulders) Steph's bag of choice is a cross body canvas messenger bag (perfect to hold all paper-sized schedules and what not.)
It might seem like your BEA badge is the perfect place to shove stuff (like business cards, your Claim Ticket, money, etc.) Let us tell you, you might be wrong about that. One of our group lost her claim ticket last year (twice) and we almost lost money out of there. You have been warned.
What Not to Bring:
Strollers, carts, books, babies, huge backpacks, tote bags, bad attitude, drugs (unless prescribed),

Hope this helps you get started with your BEA adventure! Here are a few helpful links for you:

BEA Social Media: Twitter - Facebook - Pinterest

Goodreads Book Expo America Group - You have to ask request membership, but this is a great sourse of hot-off-the-presses BEA scoop and tips!

Future BEA Tips and Tricks Installments:

Part One: Getting Started
Part Three - Plotting and Planning - Special Events, Ticketed Authors, Signings
Part Four - Plotting and Planning - Scheduling and Scoop Sources
Part Five- I'm Here, Now What?
Part Six- What to Do With All of These Books?
Part Seven - Staying Organized After BEA

Don't forget to check out Steph's Stacks BEA 2015 page for the latest news and tips! Hope to see you there! If you want to meet up, feel free to let us know in the comments!



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