In my opinion, the new 52 was a DC relaunch that introduced comics to a new market. An effort to end the old image and start fresh with such characters as Batman and Superman. Rewriting the original story with modern graphics and updated syntax. DC got the word out by marketing this relaunch at the movies, on TV and in magazines. Who wouldn't want to get in on this revitalization?
I know I did! The collector in me fell for it and had to get in on what I'm calling "the new 52 feeding frenzy". My motto is to collect the first editions of the oldest titles like Batman, Superman, Green Lantern, Aquaman, etc... (and maybe a newsstand copy, if I can find one.) Online, these copies are selling for big money. However, I just can't bring myself to sell, once I get my hands on a copy.
I'm far from a DC collector, even less a reader. I'm happy to say, the new Batman changed this for me. The artwork and the story lines from the new 52 Batman series kept me reading. My son saying that he enjoys them so much, had influence on me as well. Turns out, it is not the same old story after all.
The reality: each comic has a small piece of the story with plenty of additions. The story line will continue in multiple different titles. For example; The story will start in Detective Comics, then continue in Catwoman, on to Batman and Robin, etc... If you're not collecting the first editions, you should wait for the trade paperback (TPB). The TPB will combine 5 or more comics, completing the story in one book without commercial interruption. Keep in mind, however, this will not reduce the cost.
Comics, it's what you do while you wait for dinner.